A leading retail expert has reassured the travel trade that supermarkets will not become travel agents as they “can’t be bothered”, although senior travel bosses disagreed as to the reasons why at this week’s WTM Vision Conference – London.
Former Selfridges Chief Executive Peter Williams told delegates at the CBI Conference Centre: “The supermarkets have not got into high street travel because of operational difficulties and it is a specialism.
“Supermarkets are simple. They have deskilled their business. For them to get into travel properly, they would need staff knowledge, and they can’t be bothered,” the ASOS Senior Independent Director said.
Delegates, led by The Co-operative Travel Managing Director Mike Greenacre, disagreed, saying that it was the low margins which were keeping supermarkets out of bricks and mortar travel.
Tags: bricks and mortar, cbi conference, shearings holidays, world travel market

